Ad ROI Calculator
Free Tool

Are Your Ads Actually Making You Money?

Enter a few numbers below and find out in seconds — no marketing experience needed. See instantly whether your ad spend is generating real profit or draining your budget.

What is this? The total amount a typical customer spends with you over their entire time as a customer — not just their first purchase. Example: 3 purchases/year × $200 × 2 years = $1,200 lifetime value.

$

What is this? The total budget you pay directly to the ad platform — Facebook, Google, TikTok, etc. — each month to run your ads.

$

Do you pay an agency or freelancer to manage your ads? Add that monthly fee here. Leave blank if you run ads yourself.

$

Important: Only count customers who came directly from your ads — not from referrals, SEO, or word-of-mouth. If you don't know this number, that's a problem. Without tracking this, you have no idea if your ads are working or if you're just throwing money away.


After paying for your product, materials, and overhead — what percentage of a sale do you keep? Example: sell for $500, costs $300 to deliver = 40% margin.

%
🎉
Profitable
+$0
Net profit after all ad costs

Your Numbers at a Glance

Revenue from ad customers
Gross profit (after margin)
Total ad costs
Net profit / loss
Cost to acquire one customer
Return on ad spend (ROAS)

What This Tells Us