Free tool · Ad ROI calculator

Are your ads actually making you money?

Enter five numbers and find out in seconds — no marketing experience needed. You’ll see whether your ad spend is generating real profit or quietly draining your budget.

Total a typical customer spends with you over their whole time as a customer — not just the first purchase. Example: 3 purchases a year × $200 × 2 years = $1,200.

$

What you pay the ad platform directly each month — Meta, Google, TikTok.

$

Agency or freelancer fees for managing the ads. Leave blank if you run them yourself.

$

Only customers who came directly from ads — not referrals, SEO, or word of mouth. If you don't know this number, that's the first problem to fix.

After product, materials, and overhead, what percentage of a sale do you keep? Example: sell for $500, costs $300 to deliver = 40%.

%
Awaiting your numbers—Monthly net profit after all ad costs
Revenue from ad customers—
Gross profit after margin—
Total ad costs—
Cost to acquire one customer—
Return on ad spend (ROAS)—
What this tells us

Fill in the five fields and hit calculate. Every number here is monthly, so you can compare it against a real month of spend.

Numbers not where you want them?

Usually it’s not the ads — it’s what happens after the click. Let’s look at the system.

Tell me what’s broken →